Yaren Badinjki

Four years shaping one visual language.FIZ is a fast grocery delivery app in Kuwait. I took its communication from crowded, text-heavy promotions to a clear, bold system across campaigns, in-app, email, social and motion, including a loyalty journey where every delivery unlocks the next level.

We project feelings.A premium painting and decorative-finishes studio. Working from its existing logo, I built the identity system around it: stationery, a bilingual catalogue and brochures, sample-box packaging, tape, the crew uniform and the social feed. Black, white and the mark doing the talking.

Made to remember.A personalised gifts and mirrors brand. The brief was the logo and the pattern: a square Kufic mark that frames the name like a keepsake, and a line pattern built from it. The cards, wrap, boxes and bags are mockups showing how the system can live.

A journey by night.Surā is the Arabic word for travelling by night: quietly, unseen, arriving before anyone notices. It is also how scent moves through a home. A home fragrance brand for the Gulf, with a drawn wordmark whose ya becomes the motif, blind-embossed on every box. No ink, only light and touch.

From the lobby to the door handle.A hotel identity named after the liwan, the open hall where guests are received. Terracotta, stone and black, a hand-drawn Arabic wordmark and an eight-point star that carries from the key card to the lobby wall.

The head is the window.A popcorn brand built on one idea: the character's head is cut out of the pack, so the real popcorn inside completes the face. One character, five moods, a pattern for every flavour.

Desert-born skincare.Skincare for dry-climate skin. One curved S runs through bottles, cards and even the way serum and cream are shot, and every colour comes from a texture you can touch: clay, amber serum, bronze, date plum and limestone.

Taste takes a turn.A contemporary creative-dining concept where every touchpoint feels considered, warm and expressive. The all-caps serif wordmark carries a custom flowing V that gives it its rhythm, set in burgundy, butter cream and a soft sky blue, from the shopfront to the wrapping paper.

Every opening feels like a gift.Two box families for a Qatar-based bakery, built within its existing identity: one ornamental, one fluid, with a bright interior that turns opening the box into the moment.

One simple idea, three ways.A coffee brand built from the name up. The wordmark and the symbol come from the same geometry and carry across every cup, bag and sleeve.

A cookie that becomes the Q.A playful cookie brand built around one friendly character. Its face and mood carry from the logo to the stickers, the box and the shop sign, held together by just two colours: coral and mint.

A calm, premium salon experience.A refined serif wordmark, a soft plum and blush palette and organic shapes that carry through every touchpoint: signage, service menu, rewards card, bags and towels.