Brand identity, packaging and art direction for brands that want to be remembered.

A journey by night.Surā is the Arabic word for travelling by night: quietly, unseen, arriving before anyone notices. It is also how scent moves through a home. A home fragrance brand for the Gulf, with a drawn wordmark whose ya becomes the motif, blind-embossed on every box. No ink, only light and touch.

The head is the window.A popcorn brand built on one idea: the character's head is cut out of the pack, so the real popcorn inside completes the face. One character, five moods, a pattern for every flavour.

Desert-born skincare.Skincare for dry-climate skin. One curved S runs through bottles, cards and even the way serum and cream are shot, and every colour comes from a texture you can touch: clay, amber serum, bronze, date plum and limestone.

Four years shaping one visual language.FIZ is a fast grocery delivery app in Kuwait. I took its communication from crowded, text-heavy promotions to a clear, bold system across campaigns, in-app, email, social and motion, including a loyalty journey where every delivery unlocks the next level.

From the lobby to the door handle.A hotel identity named after the liwan, the open hall where guests are received. Terracotta, stone and black, a hand-drawn Arabic wordmark and an eight-point star that carries from the key card to the lobby wall.

We project feelings.A premium painting and decorative-finishes studio. Working from its existing logo, I built the identity system around it: stationery, a bilingual catalogue and brochures, sample-box packaging, tape, the crew uniform and the social feed. Black, white and the mark doing the talking.